Worthy

Worthy is a sports marketing start-up that partners with businesses and individuals to create a connection between the brands and talented athletes and creators. The brands get to be a part of individual and team triumphs, and athletes are empowered to promote and monetize their personal brands.
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Worthy’s visual identity emphasizes athleticism and individuality through hand-drawn elements over top of sports content from their creators. Trendy typography and an eye-catching color palette are used to connect with the brand’s younger target demographic.