Rusihashi

BRANDING

Rusihashi

Rusi Hashi was introduced in 2021 as an ambitious, young Colombian American music artist. Within the genres of hip-hop, rap, trap, and reggaeton, he creates energizing beats and lyrics to push listeners to feel like the main character of their own stories, and empower them to pursue their ambitions. The brand’s visuals show the concept of taking charge of your own story, represented through the use of anime-style characters, and realizing your inner power.

BRANDING & WEBSITE

BRANDING, LOGO DESIGN, E-COMMERCE WEBSITE DESIGN, ILLUSTRATION, MERCHANDISE DESIGN, PHOTOGRAPHY

NAMI & SORA CHARACTERS

The names Nami and Sora come from the Japanese words for "wave" and "sky." These characters represent aspects of Rusi Hashi's personality, and are used in everything from music videos to merchandise.

NAMI & SORA CHARACTER DESIGNS

MERCHANDISE DESIGN

MERCHANDISE

The Rusi Hashi merchandise further expands the brand by applying the original logos and assets (characters, stickers, icons, patterns, textures, and illustrations) to physical products. This is an exciting and fun method to engage with the Rusi Hashi audience in a way that is show-stopping and memorable.