What to Expect
Before starting any project, I find visual examples and inspiration in order to design with purpose. Depending on the project, this step may also include a competitor analysis or preparing multiple visual directions to choose from.
This is where magic happens! Based on the direction from the research phase, I handcraft designs that bring the client’s vision to life. For branding projects, I experiment with visual elements such as photography, patterns, fonts, and logos to create visuals that perfectly encapsulate the brand.
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