BRANDING
VGN Market
Vegan store branding inspired by pop art, seeking to steer away from green and natural tones and go for a much more fun, modern vibe for the modern vegan consumer.

VGN Market aims to have it’s own line of products, as well as be a hub for the vegan community by having an in-store cafe where customers can grab food and coffee.
PACKAGING DESIGN
NAMI & SORA CHARACTERS
The names Nami and Sora come from the Japanese words for "wave" and "sky." These characters represent aspects of Rusi Hashi's personality, and are used in everything from music videos to merchandise.
MERCHANDISE
The Rusi Hashi merchandise further expands the brand by applying the original logos and assets (characters, stickers, icons, patterns, textures, and illustrations) to physical products. This is an exciting and fun method to engage with the Rusi Hashi audience in a way that is show-stopping and memorable.
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