Drift

BRANDING

Drift

Drift is an indie music lounge, with the goal of making the process of finding new music easier, as well as giving a platform to local artists. Indie fans typically gravitate towards musicians with small followings, and value meaningful lyrics, which can make finding new sounds a time consuming task.
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To resolve this, anyone in the lounge can queue their new music finds to play over the sound system on nights when local artists aren’t performing. People can then save the songs, or they can vote to skip the song. Through this process, many more indie artists can get exposure while also helping people find their new favorite songs.

BUSINESS CARD DESIGN

NAMI & SORA CHARACTERS

The names Nami and Sora come from the Japanese words for "wave" and "sky." These characters represent aspects of Rusi Hashi's personality, and are used in everything from music videos to merchandise.

MERCHANDISE

The Rusi Hashi merchandise further expands the brand by applying the original logos and assets (characters, stickers, icons, patterns, textures, and illustrations) to physical products. This is an exciting and fun method to engage with the Rusi Hashi audience in a way that is show-stopping and memorable.