Presto

ILLUSTRATION

Presto

Presto is a monetized social media app for influencers with less than 10k followers that pays users to post on social media. Presto is all about “good vibes" which is a central aspect to the app. Good vibes can be earned by watching ads, and then those good vibes can be rewarded to posts liked by the user. Creators get paid for every good vibe the get, so going viral means cashing out on a big paycheck.
‍
In addition to redesigning the app’s UI, this project also included the full set of “Good Vibes” emojis. The designs tap into the feeling of magic and whimsy, reflecting the magic created in the app through the interactions between users and content creators.

PROJECT PHOTOS

NAMI & SORA CHARACTERS

The names Nami and Sora come from the Japanese words for "wave" and "sky." These characters represent aspects of Rusi Hashi's personality, and are used in everything from music videos to merchandise.

MERCHANDISE

The Rusi Hashi merchandise further expands the brand by applying the original logos and assets (characters, stickers, icons, patterns, textures, and illustrations) to physical products. This is an exciting and fun method to engage with the Rusi Hashi audience in a way that is show-stopping and memorable.