The names Nami and Sora come from the Japanese words for "wave" and "sky." These characters represent aspects of Rusi Hashi's personality, and are used in everything from music videos to merchandise.

The Rusi Hashi merchandise further expands the brand by applying the original logos and assets (characters, stickers, icons, patterns, textures, and illustrations) to physical products. This is an exciting and fun method to engage with the Rusi Hashi audience in a way that is show-stopping and memorable.